Run Your Business More Efficiently in 4 Simple Steps
At Rossi Consulting, we’re concerned with making companies the best companies they can be.
A lot of business owners come to us with a specific goal. It could be:
• Make the money go further.
• Get more customers.
• Take on bigger, more lucrative projects.
The answers to all of these could save the company some money and help them gain a bit of money, both of which are clearly good things.
Yet, we prefer to take a different approach. We want them to be a lot better, not just a little better. So we think about the whole process. While every company is different, here are four things from which most companies will benefit.
How to Run Your Business More Efficiently
Step One: Clear Objectives
Nothing kills a business more slowly than having poorly defined objectives. Running out of cash or having no customers can mean a quick and painful death to any construction business. If you have just enough customers to cruise along, you can end up with a slow decline that you don’t see coming (which means you aren’t preparing for it either).
You need to set clear objectives. You need to make sure that those are up to date. And you need to make sure that everyone in the company is aware of them. Your objectives are like a life-rope pulling you out of deep water. Without them, you can swim around for a while, but not indefinitely. With them, you can pull yourself out of the water and on to bigger and better things.
Step Two: Streamlined Projects with a Focused Goal
Once you have some company objectives, you need to think backwards. You need to turn those objectives into workable projects and goals.
If you want to be the biggest construction firm in your city, that’s a great long term objective. But you aren’t going to get there by holding out hope for Donald Trump to call you and ask you to build a Trump Tower in your area. You’re going to have to say to yourself, “We want this in the next five years, which means we have to do A, B, and C in year one.”
Step Three: Minimize or Eliminate Distractions
A big killer of business is the temptation to try to do everything to “see what works.” This is not what you want to do. We’ve written elsewhere that chasing the next big thing is almost always a bad idea.
It’s better to say, “We do X” and ignore offers for everything else in most cases. It makes everything easier for your company to understand, and it means that customers won’t get confused either.
Step Four: Repeat This Process as Many Times as Necessary
This process can be simplified down to a single sentence: Plan, set goals, and complete them.
Simple as the statement is, business is complex. That’s why we have a fourth step.
There will be times when you have finished all your projects and don’t know what to do next. There will be times where you’re bogged down or you have multiple opportunities. These are the times you need to come back to this plan and re-analyze.
Are your goals still relevant?
Have you outgrown your objectives?
Are you concentrating or diversifying too much?