Top Ten Tips to Show Customers You Care

February is the month of Valentine’s Day. That means it’s a great time to show the people you care about that they’re special to you.
At Rossi Consulting, that includes our customers. Because we think it’s important that everyone treats their customers right, we’ve compiled this list of our top ten tips:

1. Treat Them Like A Person, Not A Number.
It’s the most basic step, but many companies don’t get this right.
If your customers are a figure in your mind, or a line on your ledger, then you’re doing it wrong. Each client is a person. Each business you work with is a group of people. They are not just a profit/loss equation.

2. Treat Them Like A Friend, Not a Stranger.
If you want to get ahead in business, the quickest way is to treat a customer like a friend. This means recognizing that each customer has their own priorities. Their own families. Their own lives. Simply asking, “how are your daughters getting on at school?” can mean all the difference to someone.

3. Treat Them Like Family, Not A Customer.
You can go further with this train of thought. If you want customers to value you, then invite them into your life. This doesn’t mean you have to have a barbeque with everybody you work with, but it means volunteering information about your own life.

4. Get Back To Them ASAP.
Some of you will cringe at this thought. Some of us put getting back to people to the back of any to-do list. But it ruins relationships. When people have to wait too long, tempers get frayed.

5. Give Them Lee-Way.
For those of you who flinched at the above, think to a time where you were chasing someone up. Did you give them any lee-way, or were you impatient? If you get back to people ASAP, then you can expect the same attention. However, businesses have other things to deal with – they aren’t at your bidding constantly.

6. Give Them Free Stuff.
A quick way into people’s good graces is to offer them things. This doesn’t mean “work for free,” but a little extra help never hurt anyone!

7. Greet Them With A Smile.
More important than giving anyone free stuff is giving them a good experience. People will pay happily for a good experience. Treat every customer with a smile, even if you’re having a terrible day. It’ll make your day and theirs better.

8. Check-In On Them.
If you haven’t heard from a customer in a while, don’t be afraid to pick up the phone! Even if it’s just to see how they are getting on, people appreciate that little bit of care and attention.

9. Make It Better For Them.
In addition to the above, you can always think up new ways to make life easier for your customer. That’s why most of you are in business. Again, don’t work for free, but if you have a solution to a problem, share it!

10. Go The Extra-Mile.
These all add up to one important thing: Going the extra mile. A million companies can provide a service or a product. What most companies will never do is win the loyalty and friendship of their clients. That’s where you want to be. And that’s what I’m here to help you do.

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